Colourful CPD evolved from Brian giving his first Colourful Consultation talk ‘on the spot’ as a last-minute substitute during a CPD event in 2011 when the scheduled speaker was stuck in traffic and unable to attend. This talk led to further talks and so it all began. At the time, Brian had just finished his Masters in Applied Positive Psychology during which he studied the psychology behind how various stakeholders related to and within veterinary practice define “What is a good vet?” as well as “What criteria are they are using when making this evaluation?’
In short, when all of the data collected from interviews with all of the various stakeholders was distilled, it was apparent that in order to satisfy all of their various wants and needs, veterinary surgeons, and indeed the entire veterinary practice, need to know how to achieve four outcomes; clinical resolution, client satisfaction, financial resolution and colleague satisfaction.
In other words, clinical skills alone are necessary but not sufficient to be a good vet.
Brian adapted these findings into a model of communication that combined the purposeful pursuit of his 4 ‘colourful outcomes’ with the psychology and the behaviours needed to achieve them during veterinary consultations. This model became known as The Colourful Consultation. In fact, the model was named by a practice manager who quipped that “The Veterinary Consultation” was too boring a title for his talk and she introduced it as “The Colourful Consultation”. Despite Brian’s efforts to shake it, the name stuck as people referred to him as ‘That Colourful Consultation’ guy! In 2016, Brian recorded his talks as webinars, which have now been watched in over 25 countries around the world. Some of them have been translated into subtitles in Spanish and Brazilian-Portuguese.
In 2015, whilst delivering his Colourful Consultation talk at a practice, one of the vets asked Brian whether he would ‘say a few words to the receptionist team’ to help strengthen the connection between the consulting vets and the front of house reception staff. Sticking with a theme, Brian called the talk ‘The Colourful Receptionist’. The Colourful Receptionist became the seed that evolved into the Accredited Veterinary Receptionist Award today. Brian joined forces with Kay in 2017 when ‘catching up’ with a drink at Celtic Manor, South Wales. Brian had just become President of the Society of Practising Veterinary Surgeons (SPVS) at that congress and whilst catching up with Kay, he mentioned an idea he had of creating a formally recognised receptionist qualification. Kay mentioned an idea she had of setting up an association for veterinary receptionists. They agreed to collaborate rather than compete as they brought a fantastic combination of knowledge and experience. Kay had set up and acted as the director of The European School of Veterinary Postgraduate Studies (ESVPS). As such she had experience in examination accreditation and awarding qualifications.
That meeting at Celtic Manor was the birth of The British Veterinary Receptionist Association, BVRA, which launched formally on October 1st, 2017.
The British Veterinary Receptionist Association is a not-for-profit organisation whose mission is to recognise and raise the status of veterinary receptionists within the veterinary profession. Membership administration as well as the delivery of the courses such as the Accredited Veterinary Receptionist Award and the Competent Veterinary Dispenser Award are carried out by Colourful CPD.
In 2019 Colourful CPD invested heavily in its website functionality to keep up with the weight of traffic through its original website in response to the demand for its online courses.
This has allowed Colourful CPD to offer an ever-expanding portfolio of courses to assist all roles within veterinary practice develop their non-clinical skills training in order to assist them in their pursuit of clinical resolution, client satisfaction, financial resolution and colleague satisfaction.
In 2020 Colourful CPD launched its first certificates in Non-Clinical skills. These are denoted by the post-nominals CertNCS. We offer a range of CertNCS, including Advanced Veterinary Consulting, Veterinary Nurse Consulting and Coaching Veterinary Consultations. More to be added in 2021.
The Accredited Veterinary Receptionists award is accredited by Lantra. Colourful CPD is a Lantra Trusted Provider.
Colourful CPD has now evolved into a company whose products are used all around the world. In 2019 alone, Colourful CPD and the BVRA have spoken and / or exhibited in conferences and events in Singapore, St Petersburg, Sao Paulo as well as within the UK and Europe. Colourful CPD were scheduled to speak in China, Malaysia, Singapore and Australia in 2020 before the outbreak of COVID-19. However this has increased the demand for Colourful CPD’s online courses, qualifications and webinars.