Preventative healthcare plans are a common, if not an essential tool required in order to achieve widespread client compliance with preventative healthcare on an ongoing basis. Furthermore, it is has been repeatedly demonstrated that clients whose pets are a member of a practice's healthcare plan, consistently spend more per annum than clients who have not signed up to the healthcare plan.
This increased spend isn’t simply a reflection of the increased commitment to preventative healthcare products and services; it reflects the stronger bond clients have with the practice which results in more frequent visits when their pets are ill or injured.
Whilst most practices have some form of Preventative healthcare plan nowadays, many struggle to achieve significant rates of penetration amongst their patient base.
This tutorial is one of a series that helps veterinary surgeons understand some of the common reasons why veterinary practices do not achieve as many signups as they would like.