Promoting your Preventative Healthcare Plan (Vets)

Preventative healthcare plans are a common, if not an essential tool required in order to achieve widespread client compliance with preventative healthcare on an ongoing basis. Furthermore, it is has been repeatedly demonstrated that clients whose pets are a member of a practice's healthcare plan, consistently spend more per annum than clients who have not signed up to the healthcare plan.  

This increased spend isn’t simply a reflection of the increased commitment to preventative healthcare products and services; it reflects the stronger bond clients have with the practice which results in more frequent visits when their pets are ill or injured.

Whilst most practices have some form of Preventative healthcare plan nowadays, many struggle to achieve significant rates of penetration amongst their patient base. 

This tutorial is one of a series that helps veterinary surgeons understand some of the common reasons why veterinary practices do not achieve as many signups as they would like.

Key Information

Duration / Length 1 hours
Start DateAnytime
Format video
Assessment Type multiple choice questions
Entry Requirements working in veterinary practice
Author / Speaker Brian Faulkner
Cost £20.00 + VAT

Course Content

Clients usually needs 3 “nudges” in order to sign up to the healthcare plan. We refer to these as the ‘introducer’, the ‘influencer’ and the ‘finisher’. Whilst it is possible for the same person to introduce, influence and complete the sign up of a healthcare plan during the same conversation, practices need to work as a team to achieve significant rates of penetration across their entire patient base, whereby each role is trained to tactically contribute as an introducer, influencer or finisher according to when and how they are interacting with the client. 

Vets are often crucial to getting clients 'over the finishing line' with respect to actually signing up to the plan. 

This particular purchase contains one of the four tutorials, (there are separate ones for managers, vets, nurses and receptionists), is aimed at helping vets discuss and promote the practice's healthcare plan in a very soft and succinct manner, especially during booster vaccination consultations. 

Learning Objectives

Upon completion of this course you will be confident about 

  • The benefits of healthcare plans to patients, clients and the practice
  • Discussing and recommending healthcare plans at different stages of the clinical-client journey.

What's Next?

Go forth feeling confident when discussing and promoting your preventative healthcare plan. 

What Our Clients Say

This was a good insight as to how I can help the rest of my team implement care plans within my consultations. Thank you.

Purchase This Course Today

£20.00 + VAT