Clients usually needs 3 “nudges” in order to sign up to the healthcare plan. We refer to these as the ‘introducer’, the ‘influencer’ and the ‘finisher’.
Whilst it is possible for the same person to introduce, influence and complete the sign up of a healthcare plan during the same conversation, practices need to work as a team to achieve significant rates of penetration across their entire patient base, whereby each role is trained to tactically contribute as an introducer, influencer or finisher according to when and how they are interacting with the client.
Receptionists are crucial to introducing and influencing your clients' awareness of your practice's healthcare plan.
Upon completion of this course you will be confident about
- The benefits of healthcare plans to patients, clients and the practice
- Discussing and recommending healthcare plans at different stages of the clinical-client journey.
Go forth feeling confident when discussing and promoting your preventative healthcare plan.
What Our Clients Say
A helpful, well delivered course that has helped me understand the importance of discussing our healthcare plan with clients.