Bad news is defined as any information that represents an unexpected or undesirable future. We consider something to be meaningful because it impacts our future happiness, either positively or negatively. Breaking negative news to pet owners is a common occurrence for veterinary practitioners. This difficult task requires empathy, refined communication skills and resilience.
Not only does breaking bad news commonly result in negative emotional reactions in the recipient, but it is also challenging for the bearer of the news. As, not only is making someone else feel upset unsettling, but the bearer may also be concerned about a backlash from an upset client.
This 45 minute webinar is aimed at mainly veterinary surgeons, but also potentially veterinary nurses, and describes the principles and practices surrounding breaking bad news.